Trusted, Verified & Secure | Cairo, Giza & Alexandria — Phase 1 Launch: 2026 | Built by Local Experts |
Our platform supports working-class Egyptians by removing barriers to entry and giving them a sustainable path toward income growth.
Eliminate onboarding barriers
Our Phase 1 Target
Onboard 100,000+ low-income workers via mobile registration & phone support.
What We'll Do: No formal education, paperwork, or laptop required. Just a working phone.
Fixing Egypt’s Informal Labor Gaps
— One Task at a Time
Ma3roofy is Egypt’s first mobile-first platform designed to bring structure and safety to the country’s informal labor market — starting with everyday services like home help, tutoring, errands, and more.
We connect individuals and small businesses with verified, local helpers for daily tasks—cleaning, errands, tutoring, and more—through a platform designed for real Egyptian habits:
Voice Notes
Voice notes make communication easier and more natural, especially for users who prefer speaking over typing. Perfect for low-literacy users or fast-paced environments.
Al-Driven Task Matching
Our platform integrates Al and predictive demand analytics to recommend helpers based on urgency, location, and user behavior.
Safety & Verification
Every helper is background-checked, "Ma3roofy Verified," and rated across punctuality, professionalism, and reliability.
Hyper-Localized UX
Arabic + English interface, voice-enabled support, and intuitive flows for women, elders, and new users.
Smart Optimization
We use local data insights to constantly improve pricing, service availability, and platform experience for both users and workers.
How it Works for Masr
Ma3roofy is engineered for Egypt’s real-world service economy — one that’s highly informal, deeply local, and wildly spontaneous.
We’ve designed a platform that bridges trust, tech, and opportunity — from elite compounds to underserved neighborhoods.
Step 1.
Post a Task
Choose your service, location, budget, and preferences (e.g. female-only, available today etc)
Step 2.
Get Matched
Smart matching suggests vetted workers nearby
Step 3
Job Done & Rated!
Confirm, chat, pay, and rate — rebook easily!
Ma3roofy’s revenue comes from a sliding service fee, but we cap this fee differently depending on the area’s income level.
The goal is to keep services affordable in underserved zones while letting high-income areas carry more of the margin load.
Smart Pricing,
Fair Margins
We’re not just building a gig app. Ma3roofy is turning invisible labor into visible opportunity — by embedding trust, protection, and respect into every job.